Yes, that's why we go from door to door and offer free home bible studys. Are hope is that everyone comes into a close relationship with Jehovah God. We will spend are time, energy, and money because we love people and try to follow the scripture that says "you must love Jehovah your God with your whole Heart and with your whole soul and with your whole mind...love your neighbor as yourself." Matthew 22:37-39. So yes we love all people.
Since I did not ask this question, I am speculating that the author actually meant something more along the line of charitable help to their fellow man. The Watchtower and Bible Tract Society is a multi billion dollar organization that has tax free status. What charitable organizations do they contribute to and how much of this considerable wealth is donated to worthy causes like world hunger, children, castastrophies, etc?